Google Keyword Tool Box

Finding all the tools you need is sometimes a challenge. Google solved that by orginizating the main tools you will need for your sites in one page called The Google Keyword Tool Box.

Here you will find Google Adsense, Google+ button, Google trends timeline, Google webmaster tools, Google gadgets, Google submit a site, Google lab specials, Google Analytics, free Google products, and the all important Google official SEO starter guide. It is all right here. http://www.googlekeywordtool.com/

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Google Inside Search

Google Engage

Do you work with small businesses? Thinking of starting an SEM service?  The Google Engage program is designed to help agencies like yours learn how to help their marketer clients succeed online by doing more with Adwords.

Google Engage gives you access to free training, exclusive tools and all the guidance and support you need to both acquire new Adwords clients and help your existing clients run more effective AdWords campaigns. Learn what you need to know, from creating great ads and keyword lists to our reporting and optimization tools to maximize a client’s return on their advertising investment.

• $100 AdWords coupons for your new customer accounts
• Trainings to build and enhance your AdWords skills
• Exclusive slides, templates and other tools to market your services

Join Google Engage (just click that big blue button up there), and kick-start your SEM business today.

Google Extra Search Factors

Sometimes a link on the webpage is just not enough when it comes to finding information quickly and with precision in the search engine ask. So in a feverent search and find i came across this page in Google Advanced Search.

Improve Your Search Experience

In addition to providing easy access to billions of web pages, Google has many special features to help you to find exactly what you’re looking for. Some of our most popular features are listed below.

• Everyday Essentials
• Reference Tools
• Choosing Keywords
• Local Search
• Health Search
• Trip Planning
• Query Refinements
• Search by Number

Everyday Essentials

• Weather

  To see the weather for many U.S. and worldwide cities, type “weather” followed by the city and state, U.S. zip code, or city and country.

  Example:

• Stock Quotes

  To see current market data for a given company or fund, type the ticker symbol into the search box. On the results page, you can click the link to see more data from Google Finance.

  Example:

• Time

  To see the time in many cities around the world, type in “time” and the name of the city.

  Example:

• Sports Scores

  To see scores and schedules for sports teams type the team name or league name into the search box. This is enabled for many leagues including the National Basketball Association, National Football League, National Hockey League, and Major League Baseball.

  All sports data provided by STATS LLC

  Example:

• Sunrise & Sunset

  To see the precise times of sunrises and sunsets for many U.S. and worldwide cities, type “sunrise” or “sunset” followed by the city name.

  Example:

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Reference Tools

• Calculator

  To use Google’s built-in calculator function, simply enter the calculation you’d like done into the search box.

  Example:

• Book Search

  If you’re looking for results from Google Book Search, you can enter the name of the author or book title into the search box. Then, click on “Books” from the left-hand navigation to view book content. You can click through on the record to view more detailed info about that author or title.

  Example:

• Earthquakes

  To see information about recent earthquakes in a specific area type “earthquake” followed by the city and state or U.S. zip code. For recent earthquake activity around the world simply type “earthquake” in the search box.

  Example:

• Unit Conversion

  You can use Google to convert between many different units of measurement of height, weight, and volume among many others. Just enter your desired conversion into the search box and we’ll do the rest.

  Example:

• Public Data

  To see trends for population and unemployment rates of U.S. states and counties, type “population” or “unemployment rate” followed by a state or county. You can click through to a page that lets you compare different locations.

  Example:

• People Profiles

  If you’re looking for someone you just met or a long-lost friend, enter the name of that person plus some identifying words about him or her to see a list of people with that name.

  Example:

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Choosing Keywords

• Synonym Search

  If you want to search not only for your search term but also for its synonyms, place the tilde sign (~) immediately in front of your search term.

  Example:

• Dictionary Definitions

  To see a definition for a word or phrase, simply type the word “define” then a space, then the word(s) you want defined. To see a list of different definitions from various online sources, you can type “define:” followed by a word or phrase. Note that the results will define the entire phrase.

  Example:

• Spell Checker

  Google’s spell checking software automatically checks whether your query uses the most common spelling of a given word. If it thinks you’re likely to generate better results with an alternative spelling, it will ask “Did you mean: (more common spelling)?”. Click the suggested spelling to launch a Google search for that term.

  Example:

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Local Search

• Local Search

  If you’re looking for a store, restaurant, or other local business you can search for the category of business and the location and we’ll return results right on the page, along with a map, reviews, and contact information.

  Example:

• Movie Showtimes

  To find reviews and showtimes for movies playing near you, type “movies” or the name of a current film into the Google search box. If you’ve already saved your location on a previous search, the top search result will display showtimes for nearby theaters for the movie you’ve chosen.

  Example:

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Health Search

• Health Conditions

  To see information about a common disease or symptom, enter it into the search box and we’ll return the beginning of an expert summary. You can click through to read the entire article.

  Example:

• Medications

  To see information about most generic and brand name prescription drugs in the U.S., enter the drug name into the search box, and we’ll display a summary and description of that medication. You can click through links from the National Institutes of Health to get more information about side effects, how to take the medication, precautions, dietary instructions, and what to do if you miss a dose.

  Example:

• Poison Control

  You can quickly find the U.S. poison control hotline (1-800-222-1222) by entering “poison control” or similar phrases into the search box.

  Example:

• Suicide Prevention

  You can quickly find the phone number for the National Suicide Prevention Lifeline (1-800-273-8255) by entering “suicide prevention” or similar phrases into the search box.

  Example:

• Flu Vaccine Finder

  During flu season, search for “flu” to find tips on how to stay healthy from U.S. Health and Human Services and a flu shot locator which uses Google Maps to show you nearby locations offering seasonal and/or H1N1 flu vaccine.

  Example:

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Trip Planning

• Flight Tracking

  To see flight status for arriving and departing U.S. flights, type in the name of the airline and the flight number into the search box.

  Example:

• Flight Schedules

  To see flight schedules to or from a particular destination, type “flights from” or “flights to” followed by the city or airport of interest. You can also add another location with “to” or “from” and view the schedule for a specific route.

  Flight schedule data is provided by OAG and QuickTrip by Innovata.

  Example:

• Currency Conversion

  To use our built-in currency converter, simply enter the conversion you’d like done into the Google search box and we’ll provide your answer directly on the results page.

  Example:

• Maps

  Looking for a map? Type in the name or U.S. zip code of a location and the word “map” and we’ll return a map of that location. Clicking on the map will take you to a larger version on Google Maps.

  Example:

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Query Refinements

• Related Search

  To search for web pages that have similar content to a given site, type “related:” followed by the website address into the Google search box.

  Example:

• Fill in the Blank

  Sometimes the best way to ask a question is to get Google to ‘fill in the blank’ by adding an asterisk (*) at the part of the sentence or question that you want finished into the Google search box.

  Example:

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Search by Number

• Package Tracking

  You can track packages by typing the tracking number for your UPS, Fedex or USPS package directly into the search box. We’ll return results that include quick links to easily track the status of your shipment.

  Example:

• Patent Numbers

  To search for U.S. patents, enter the word “patent” followed by the patent number into the Google search box and hit the Enter key or click the Google Search button.

  Example:

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Periodic Table Of SEO Ranking Factors

When we look at wheels or hubs we must consider tables as a game plan of our SEO activity.

There are four major groups of SEO ranking factors covered by Search Engine Land’s

Periodic Table Of SEO Ranking Factors:

• On The Page Ranking Factors
• Off The Page Ranking Factors
• Violations
• Blocking

Within each group are subgroups, as further pages of this guide will explain. Each of

those subgroups contains one or more individual SEO factors.

Download this chart at      http://searchengineland.com/seotable

Those two letter acronyms you see on the chart? That’s our play on the periodic table of elements, and its two letter representations of each element. The first letter of each “SEO element” comes from the subgroup that it’s in. The second letter stands for the individual factor.

Factors Work In Combination

No single SEO factor will guarantee search engine rankings. Having a great HTML title won’t help if a page has low quality content. Having many links won’t help if they are low quality links. But having several positive factors can increase the odds of success. As for negative factors, they obviously can worsen the odds.

On The Page Factors

On The Page search ranking factors are those that are entirely within the publisher’s own control. What type of content do you publish? Are you providing important HTML clues that help search engines with determining relevancy? How does your site architecture help or hinder search engines?

Off The Page Factors

Off The Page ranking factors are those that publishers cannot directly control. Search engines use these because they learned long ago publisher signals alone don’t help relevancy. Some publishers will try to make themselves seem more relevant than they are, for example.

More important, with billions of web pages to sort through, looking only at on-the-page clues isn’t enough. More signals are needed to better estimate what are the best pages for any particular search.

Violations

Make no mistake. Search engines want people to perform SEO. They provide help directly about SEO techniques and encourage this, because good SEO can improve their listings.

However, there are some techniques that they deem “spam” or “black hat,” acts that if you do could results in your pages getting a ranking penalty or worse, being banned from the search engines entirely.

Blocking

Blocking is a new class of ranking signal. This is where searchers themselves may decide they don’t like pages from a particular web site, even if those web sites don’t violate any traditional spam rules.

Blocking has a big impact on what the individual who blocks sees, but it also has an impact on what every searcher sees.

Weighting

All the factors we show are weighted on a scale of one to three, as shown in the top right corner of each factor. Three is deemed most important, something that you either should especially pay attention to, because it has a bigger impact than other factors.

That doesn’t mean that factors weighted only two or one aren’t important. They are, or they wouldn’t have made the chart. It’s just that they are off less importance in relatively speaking, in terms of everything on the chart.

The weighting is also our opinion, based on what search engines have said, surveys done of SEO and our own experience in watching the space over time. They’re not perfect; not everyone will agree with them. But we think they’re a useful general guide.

Violations and Blocking factors are also weighted in negative numbers, with negative three being the worst.

“Missing” Factors & The Guide’s Philosophy

Some experienced SEOs may be wondering why some factors aren’t shown. How come ALT text or bolding words aren’t included as important HTML factors, for example?

The answer is that we don’t think those things are that important, relatively speaking. We’re not trying to encompass every possible signal (Google has over 200 of them) and sub-signals (Google has over 10,000 of those).

Instead, the goal with the Periodic Table Of SEO Ranking Factors and this online companion guide help those new to SEO focus on the big picture and perhaps help some experienced SEO hit the “reset” button if they’re feeling a bit lost among the trees of the SEO forest.

That’s why this guide doesn’t try to get into the debate over whether having your most important keywords be at the beginning or end of an HTML title tag. Nor are we trying to assess if H1 header tags carry more weight than H2 tags.

We’re purposely avoiding being so specific because such things can easily become overkill. Instead, we want you to understand that your pages should have descriptive titles, that indicating page structure with header tags may help, and topping things off with easily deployed meta description tag is a good idea Do these things, and you’d probably addressed 90% of the most important HTML-related factors.

Similarly, it’s not whether a good reputation on Twitter is worth more than on Facebook. Instead, it’s trying to help people understand that having social accounts that seem reputable in general, which attract a good following and generate social shares, is a good that may help you with your search efforts.

But I Want More!

Having said that, some may want to drill down into specifics, to the degree anyone can agree on this. In that case, the SEOmoz Search Engine Ranking Factors survey is worth looking at. Every two years, it tries to harness the collective knowledge of what hundreds of SEOs think are important and specific ranking factors.

You might also look at the Covario’s SEO Audit Score whitepaper, which can be downloadedhere, though you have to go through free registration to get it. It analyzes some specific factors from nearly 1 million pages to try and determine what’s most important.

Over time, we’ll add other links to detailed surveys like this. But we do hope you’ll keep any specifics in the context of the fundamentals our table covers. Also see our What Is SEO / Search Engine Optimization? page, which lists some useful guides to the fundamentals (including one from Google itself) along with many more SEO resources.

Of course, the guide you’re reading now is also a great resource for understanding the key SEO factors anyone should know. Use the links below to continue reading forward through the guide.

Chapters: Home – 1: Factors – 2: Content – 3: HTML – 4: Architecture – 5: Links – 6: Social –7: Trust – 8: Personalization – 9: Violations – 10: Blocking

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There are many people who have just enough knowledge of the way the Internet and search engines work to know that search engine optimization is important, but not enough knowledge to know that it will not just solve all your problems. SEO is not something you can apply and then sit back and wait for people to visit your website. Yes, it is important and it is an extremely clever concept, but the incorrect application of SEO will no more increase your website traffic than handing out free balloons will make an ice cream shop’s profits go through the roof. Yes, it can help; no, it is not the whole deal.

It is no good setting up a website and paying lip service to the basics of SEO – throwing together some back links in other places, using keywords and submitting a sitemap – and then, when the doors are not battered down by enthralled readers, complaining “but it had SEO! Clearly SEO isn’t as good as I was told it was!”. Correctly applied, SEO will certainly boost your Google ranking. Whether it will get you to the first page of results, only time will tell – but it is useful.

The major mistake people make is in treating SEO as the silver bullet that will make all the difference – if that were the case, then Google ranking would be entirely meaningless because everyone would have SEO on their site. It needs to be remembered that good SEO and good content is the most potent combination for Google rankings.

When writing content for a website, making it SEO compliant does not simply rely on having the right keywords in large enough volumes on the page. Although a good keyword volume will certainly help you – it certainly will not hurt – there is more that you can do to send your page ranking higher. In many cases, it can be something as simple as where you put your keywords that propels you from page two of the results up to page one. Bear in mind that no-one knows search logarithms like the search engine creators, so following some advice that comes from them will always help.

For one thing, the placement of keywords in what you consider your “title” section will be relevant. If you are running a blog like this one, using your keyword in your title is not essential, and for the ease of natural reading it should probably not be something you do every time – too much repetition is jarring for the reader, because after a while all they can think of is you keyword. However, regular use of keywords in titles will pay off – Google weights what is in the title more heavily than what is in the text.

Additionally, and in a way connected to this, the placement of keywords in links will also help you. Most blogging platforms immediately turn the titles into links. In addition, rather than leaving a link in its “naked” form – for example www.thisisalink.com/link – you should seek to make it a titled hyperlink with the text including your keyword. This, too, is weighted more heavily than an isolated keyword reference.

It is obviously not easy to write good, SEO-compliant content for a website and still have a standard of content which will impress your readers, and this often shows in the more amateurish attempts at writing a website. One mistake a lot of people make is in thinking that the more they use a keyword, the better it will be for their website. This often results in the writer frequently using the keyword once every other sentence or a similar density. Their reasoning is understandable. If some SEO is good, then a lot of SEO will surely be excellent?

However, SEO is not just about use of keywords. It is more accurate to say that SEO is about the relevant, appropriate and substantial use of keywords within good content. It is true that Google sets rankings based on keyword density, but the search engines don’t just look for “a lot of keywords”. If they find a suspiciously high keyword volume they are actually likely to downrank you, and if your website is barely readable on account of the excess of keywords then you are unlikely to get the back links that will also be used for higher rankings.

It is this balance that you need to achieve, and it is not a matter of too much or too little SEO. SEO encompasses a number of different elements which should all be present if you want to make the right impact on the search engines – or at least, you should include as many elements as you can without negatively affecting the readability of your website.

It becomes immediately obvious to someone who has a fair understanding of the principles of SEO that the use of it can present a problem. The more you use the right keywords, the likelier it is that Google will pick your site up and give it a good ranking. However, the more you use the right keywords, the less room there is for all the other things you want to say, and the less freedom to say things exactly how you would like to. It is a difficult balance to maintain, then, if you want to be SEO compliant and still write something that will be worth reading.

This is where you have to decide how you are going to maintain that balance. It is certainly not impossible to write well and be SEO compliant, you just need to find where you will place the keywords and make sure that the text around them is appropriately well-written. If you have a target of 500 words and want a keyword density of about 20-25 – an acceptable level and one which will get Google’s attention – then you need to make sure the other 475 are persuasive and coherent.

It also helps if you know how to use the keywords to make their use appear natural. If your keyword phrase for an article is “affordable TV repair”, then a sentence like “Affordable TV repair is not always easy to find” flows much better than if you just try to crowbar it in mid-sentence.

Since the development of Search Engine Optimisation as a concept, there has been a fairly obvious temptation for some people to try to rig the system in their favor by using the principles of SEO in a less-than-honest way. Because the idea of SEO is they keywords create cash, the idea that has occurred to a lot of people can best be summed up in the following sentence: “If they want keyword volume, we’ll give them keyword volume”. This tends to occur in the shape of website text that contains nothing but keywords.

Of course, this means that the website will be scarcely readable, if it is readable at all, but the trick is usually applied by webmasters who don’t really care if you actually read what is on the site. Usually they will use it as a landing page that immediately redirects you to the site they want you to read. It will happen instantly and you will not see the landing page, but it will have done its job. For the reader it may be little more than an inconvenience, but for other people operating in the same niche, it is cheating.

The main reason that tricks like this are a bad idea has only a small amount to do with the fact that it is cheating. In actual fact, it is incredibly limited as an SEO tool because Google and other search engines check for such tricks and will relegate any such site in their rankings – so not only is it dishonest, it is also ineffective, which is what will really stick in the craw of the people doing it.